User Engagement in the NVIDIA Exhibit

NVIDIA booth at #sc13 was so packed, fire marshall came by #cuda #gpu #hpc pic.twitter.com/RgP3jV3ZN0
— Sumit Gupta (@SumitGup) November 21, 2013

My team and I were thoroughly impressed with the NVIDIA booth at SC13. Their whole presence revolved around user engagement. Sumit’s tweet above shows the kind of response they received for focusing on users.

The best way to describe the user engagement is through pictures:

Clean look, Simple Slogans

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Tribute to Users by Name, Lot’s of Users

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Tribute to Users by Research Topics, Lot’s of Research Topics

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Ongoing Informative Sessions, Live Streamed to the Internet

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Hands On Laptops and Whiteboards, Getting Real Work Done

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Simple Highlights of User Case Studies, Proof that Science Benefits from GPUs

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User engagement is critical and that is not lost on NVIDIA. As a relatively new entrant to the HPC market, NVIDIA has been keenly aware of the need to attract programmers to its ecosystem. It has done a phenomenal job at user engagement.

At AccelerEyes, we have also sought to continually be useful to our users and engage directly with the people doing the real work of accelerating code. We love nothing more than being useful to someone trying to actually write accelerated code. It feels good to see real results on real problems.

What are your thoughts on promoting user engagement at tradeshows?

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