An essay by John Melonakos
Engaging the Globe
Our products are used all over the world. Yet, we are a small team with only two offices (Atlanta and Washington DC).
Here are thoughts on how we have been able to engage the globe:
- We have established a network of value-added resellers. They are great and really do wonders.
- We like to attempt to answer tweets about our products in the native languages of the users, like this one from a few minutes ago. Google translate to the rescue.
- We attend occasional conferences overseas to show a presence.
- We offer to take phone/Skype calls at odd hours to make it more convenient for our customer’s time zones.
What do you do to engage the globe in your startup?