When to Send Email Blasts and Press Releases

As I write this post at 2am, I am reminded by a conversation I had earlier this week with Urvaksh. He said I should publish earlier in the day to catch more readers.

Some days like today I get caught up in work etc deep on a particular subject and don’t surface in time to do a timely post. Luckily my primary livelihood is not tied to obtaining eyeballs.

However the timing of marketing communications matters a lot. We find that sending email blasts and releasing press releases on Tuesdays are best.

Here is an interesting article that explores marketing timing in more detail.

When do you like to send marketing communications? What day of the week? What time of day?