ArrayFire Rebranding Mission Accomplished
Back in September, I originally posted about the deliberation we were having concerning the rebranding of our company from AccelerEyes to ArrayFire. Today we announced on our company blog that the rebranding has been accomplished.
I am super excited about our new website and new intro video. Take a moment to check that out on our homepage. It is just 90 seconds and describes what we do.
In rebranding, we had to remove the term AccelerEyes from almost all our materials: product documentation, website, datasheets, business cards, emails, and our partner’s landing pages.
I’m sure that our rebranding will help simplify the nature of our business. Customers appreciate that.
I am very grateful for those who spent countless hours making this happen. Hat tip to you all!
I do not believe the market is at all confused by the rebranding step, especially since all accelereyes.com traffic gets routed to an explanatory landing page.
What are your thoughts on rebranding?