A few days ago, I introduced one of the two new startup ideas we have been working on this summer called Dyced and then I wrote about how we have stopped working on Dyced. Today, I introduce the second startup idea called Brinktop.
With Brinktop, we are rethinking laptops. We want to bring control, customization, and comfort to laptop ownership.
- Control – Dell, HP, et al all use boring commodity parts that offer no differentiation at all. We want owners to be able to control much more about what they get in their laptop.
- Customization – What if you could easily design your own laptop case on a website? Give it cool customization of design and color. Then we 3D print the case and also ensure that the size has the capacity to fit the components.
- Comfort – What if the laptop ownership model was more like a membership than a product purchase? Pay a monthly fee and your laptop will be totally maintained, refreshed, and serviced all the time without question.
This idea spun out of a side hobby project several of our ArrayFire team members had been contemplating. They were building their own laptop because they are not happy with the other options on the market.
I know this idea is crazy for the following reasons (with associated counter-arguments): 1) hardware is hard (but I like Paul Grahams posts about hardware making a comeback), 2) laptop ownership is on the decline, not on the rise (true, but it is still a huge market and not ever going away and potential for disruption still there), and 3) do people really want it?
Number 3 is really the toughest to answer for us. Tomorrow I’ll write up more about that.
What are your thoughts on laptop ownership? Do you think there is a better way?
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